Audience Profile

Our readers constitute a targeted and growing community of thought leaders who see the business value opportunities from embracing green strategies. Their job titles run the gamut of mainstream business – from marketing to supply chain to facilities to manufacturing to office management. Together, they form the growing community of professionals poised to exploit opportunities in the growing green economy..

The® audience: and its channels reach a unique and largely untapped audience of senior executives and company/organization management who actively advise and inform their companies and colleagues.

The majority of readers are senior leaders and managers in their organizations:

  • 79% play an “active role” in greening their company or organization
  • 66% say that senior executives and company/organization management often rely on them for their expertise, and call on them for advice on green topics.
  • 72% of readers take action after seeing an ad or sponsorship
  • 68% of our readers believe is the most credible source of green and sustainable business information available.
  • 78% of our audience read our content because it is written for experienced and knowledgeable professionals.
  • Most work in the private sector, ranging from Fortune 500 giants to tech start-ups to environmental consultancies. For the 41% of readers who work in corporations, their average company annual revenue is $385 million.
  • More than two-thirds of U.S. Fortune 100 companies read® and GreenBuzz, as well as most major federal government agencies, and hundreds of state and local agencies.
  • Our readers' job functions show that green professionals today go far beyond environment departments. They cover a range of titles and functions, including senior management, design, procurement, marketing, communications, operations, facility management, human resources, finance, investor relations, and administration. Their industries cover the gamut of business sectors

(Source: Readership Survey 2010)